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The HSB Network Audience
As of March 2008, HSBnetwork.TV, BallersAllstar.com and its affiliates currently attracts in excess of 600,000 hits per month on average and rising.
- 40% 15-18 yr old high school athletes
- 48% between 15 and 21 yrs
- 75% male
- 78% actively involved in High School sports
- 74% visit from home
The viewer base is extremely diverse with visitors from all over the globe. Having received impressions from 92 country coded domains in 25 languages.
The main target of HSBnetwork.TV and its affiliates are sports enthusiasts between 15-34, and located within the United States and Canada, reaching a significant number of young, athletic, educated, males and female.
According to a study commissioned by ESPN.com, accessing sports information was found to be the most popular reason for young men to go online, followed by music and product research. One out of five young men begin their web sessions with a visit to a sports site, compared to 12 percent of young men who log on to news and search sites initially.
19.5 million men aged 18 to 34 now regularly turn to the internet for personal use in the US. Wired young males (i.e. those who regularly access the internet) spend as much time online as they do watching television: the web comprises 32 percent of their total media consumption, or 12.2 hours per week, compared to 12.1 hours watching television, 9.9 hours listening to radio, 2.1 hours reading magazines and 2.0 reading newspapers.
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